Welcome to otherhug — a creative space built on handmade joy, soft textures, and the warmth of building something together.

 

Otherhug grew from a very personal journey.

Before this brand existed, I ran a dessert shop.
I worked as an interior designer.
I designed kitchens and beautiful living spaces for others.
And through it all, I always carried a deep love for drawing, craftsmanship, and the beauty in small details.

How motherhood reshaped everything

After becoming a mother, my world changed.

I wanted to create soft, personalised accessories for my children — especially gentle materials like cashmere and silk, because of their eczema-prone skin.
This led me to explore sewing, knitting, needle felting…

And slowly, crafting became not just a hobby but a way of finding myself again.

A journey shared — Raina joins the story

During this journey, Raina joined me.
A close friend, a partner, and someone who also longed for a doorway into the handmade world.

Raina has always loved crafts but spent years working in a fast-paced job.
Starting otherhug together became her chance to explore creativity and step into a different kind of life.

Today, she manages our operations, store management, and supply chain — bringing stability, structure, and the warm companionship needed in building a brand from scratch.

What we create at otherhug

We design and curate:

• Embroidery patches
• Chenille, sequin, hook-and-loop patches
• DIY embroidery kits
• DIY needle-felting kits

Wool craft packages for beginners and hobbyists

• And coming soon:
• Personalised name keychains
• Punch-needle kits with original artwork
• Tufted cashmere rug
• Soft decorations and custom handmade pieces

Everything we make is rooted in warmth, creativity, and the belief that crafting should be accessible, calming, and joyful.

Thank you for being here

Otherhug is more than a craft brand.

It’s a place shaped by friendship, motherhood, and the courage to create a new life with our own hands.

Thank you for supporting our journey.
Welcome to the hug.

— Jinfeng & Raina
Co-founders of otherhug